37% of American Holiday Shoppers will Start Their Shopping Early in the Season

37% of American Holiday Shoppers Will Begin Their Shopping in …

Understanding The Early Shoppers

Did you know that 37% of American holiday shoppers get a jump start on their shopping? It might seem surprising, but many people take advantage of sales and promotional deals throughout the year. For these individuals, avoiding the stress and crowds associated with last minute shopping is crucial.

Seasonal changes often bring about fresh trends in retail. As a result, many consumers feel compelled to purchase items well in advance. They’re able to make the most of offers and discounts while ensuring availability of popular products.

Anticipating consumer behavior is crucial for retailers and businesses. By understanding when and why a significant proportion of consumers begin their holiday shopping, strategies can be drafted accordingly – whether it’s inventory planning, promotional campaigns or targeted marketing efforts.

To illustrate this, consider a retailer running a “Christmas in July” sale event. Their target audience would comprise largely of these early-bird shoppers. Here’s how they could potentially benefit:

Present Reality – Changing Shopping Patterns

The global pandemic brought about a definitive change in shopping patterns. Many typical brick-and-mortar shoppers had to shift towards online platforms due to social distancing norms and lockdown mandates. This transformation has had a ripple effect on the timings of holiday shopping as well.

With the entire world literally at their fingertips, consumers are no longer limited by store timings or accessibility. Online shopping made it possible (and appealing) for many to start their holiday shopping whenever they please.

This trend of early holiday shopping is expected to continue. In fact, according to a survey conducted by RetailMeNot, customers plan on starting their Christmas shopping even earlier than the previous year.

To put things into perspective, think about a local boutique. The owner could leverage this trend in the following ways:

Catering To The Early Bird Shopper

Early bird shoppers represent an opportunity for businesses considering their unique shopping patterns and traits. Capitalizing on this demographic could be greatly beneficial in boosting overall holiday season sales and enhancing brand loyalty.

Understanding their motivations helps in formulating tailored approaches – these shoppers value quality, convenience, and importantly, ample time to explore and make decisions. So without further ado, let’s take a look at some potential strategies that could help cater to this segment effectively.

Consider an independent bookstore. Here are some strategies they may want to experiment with:

Summary

The primary takeaways, encapsulated in a summary table:

This growing trend of early holiday shopping opens up possibilities for both the retailer and the consumer. Through deft strategizing and effective marketing, businesses can maximize this opportunity. Meanwhile, shoppers enjoy the comfort of getting their holiday prep done well before the rush kicks in – a win-win situation indeed!